This strategy allowed Disney to control film sales and drum up anticipation for titles that were coming out of the vault once the company decided the time was right. That meant that customers who didn't buy a physical copy of the movie immediately would be out of luck until Disney brought it out of the vault as a new edition or a special release run. After a film's initial release run, Disney would sequester the title in its vault for a long period of time. The Disney Vault has been a marketing and sales strategy for years. And then, of course, we’re producing a number of original movies and original television shows as well that will be Disney-branded.' 'And at some point fairly soon after launch, it will house the entire Disney motion picture library, so the movies that you speak of that traditionally have been kept in a 'vault' and brought out basically every few years will be on the service. is going to combine what we call library product, movies, and television, with a lot of original product as well, movies and television,' Iger said.
Further Reading Disney+ will be a true Netflix competitor, with non-Disney shows streaming, too
